Cookie Consent

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Predictive Marketing

A major financial institution sought to increase the efficiency of retail banking promotions for customers across the world.

Challenge

The bank lacked adequate user behavioral data to predict credit card promotions to users geographically using their service around the world.
Privacy concerns and sovereignty regulations inhibited the centralization of PII.
Decreased accuracy in financial projections due to a lack of purchase history and user activity data.

Solution

Devron deployed algorithms at the user level to preserve the privacy of underlying user data.
Devron trained highly efficient promotional recommendation algorithm to recommend restaurants, events, and credit cards to optimize user purchase behavior.
Decentralized model training resulted in a 30% increase in customer onboarding and retention from increased service adoption and better product recommendations.

Predictive Marketing

Predictive Marketing

< View all Use Cases and Solutions

See how Devron can provide better insight for your organization